To promote yourself via twitter you need to be clear about what it is that you want from your twitter profile and what it is that you are after. Then you can start thinking about who you might like to follow, who you want to be following you and thus who you want to be engaging with.
It’s good to think of this in terms of following people that you can learn from, be inspired by and also having those that keep you in the loop or ‘in the know’. Start conversations with key people who you sense may be able to help you or who may be interested in the same field as you and build that relationship.
Follow experts in your field and learn from them. Take a look at other people’s profiles to see how they present themselves and who they are following and who’s following them.
What to Say Yourself
Share your own insight and expertise through your tweets. Show others what you know, what you think and also share other people’s opinions and tweets that you have read and feel are good.
Keep it professional. No dodgy photos. No talking badly of others or past employers, or even those that you currently work with. Keep your tweets and profile polite. Make sure that you would be happy for anyone to see it – and that includes your current boss, future boss, and even your mum.
Have a point and a purpose to each of your tweets. Show your personality and your uniqueness – yes, but don’t bore people with uninteresting detail or mundane events since that will stop people being interested in you. So the fact that you brushed your teeth this morning or had a cup of tea is irrelevant. Also be specific about what you are after and try to be clear in your messages. For example, simply saying that you are looking for a job isn’t specific enough. Many people are looking for jobs and so stating that fact won’t get you many useful responses. What kind of job, in what sector, doing what role? What specific information are you looking for or what specific piece of advice are you seeking from your followers?
For your profile, don’t forget to include a photograph so that people get a sense of who you are and what you look like. Think about who you want to be reading your profile and what you want them to take away from it. Why would they want to know you? Why would they want to follow you?
Keep it short and sharp and also think about the keywords that you might want to include it your profile.
For more advice on using Twitter effectively take a look at our 125 Twitter Job Search Tips.