10 Steps to Building a Successful Personal Brand

Building a strong personal brand that we are proud of is becoming increasingly important in today's competitive market. Given the rise in the use of social media platforms and the increasing ease at which we each communicate with each other and compete for jobs, we each need to learn how to create a personal brand. Here are 10 steps to developing a successful personal brand. For more tips take a look through our 125 Personal Branding Tips eBook. 

1. Think of yourself as a product. When you buy a product, you scrutinize its applicability to your need. You’re interested in its benefits, its features and its price. Anybody looking at you walks through a similar cycle of evaluation.

2. Identify brands that you think are fantastic. They may be so because you think them to be powerful, emotionally subtle or innovative. Whatever it is that you find compelling in these brands, do your

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10 Secrets to Knowing Your Interviewer

When preparing for an interview it can be very interesting and useful to think about it from the interviewer’s point of view. They will be looking for particular qualities and behaviours in the job candidates and there will be a reason why they’re looking for those things.  Understanding the interviewer helps you to make deductions as to who they want, allowing you to show them you are that person. Find out who’ll be interviewing you by referring back to the invitation email or phoning HR and take it from there.

Research Their History

To find out where someone is coming from, you have to know where they’ve been. An interviewer’s own work experience and areas of expertise will give you clues about what they’re interested in and what they know about. This will help prepare you for the kinds of question they’re going to ask and the type of answers they’ll relate to. Go to their LinkedIn profile to check out their work history and

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5 Ways to Reinvigorate Your Job Search

Do you need a boost in your job search? It can be a job in itself to find your next role. Some of us can end up job hunting for a long time and the longer it goes on, the tougher it may seem, however, don't give up hope. We've put together 5 tips here to help you reinvigorate your job search. You can also join us in our Igniting Job Searches webinar on the 21st March at 6-7pm where career experts Alison Finlay and Simon North will be exploring:

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5 Reasons to Keep Up with Technology in the Workplace

Its funny isn’t it. That in the blink of an eye the workplace is dramatically changing. Business is changing. The technology boom that has happened within the past 15 years has forced new ways of work in to the offices around America. Most of these changes are for the better, and ultimately, are a necessity to keep society moving forward. There’s a trend that’s starting, as recent graduates are doing everything using the latest technology, which puts an emphasis on workers to learn how to work and keep up with new technology.

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Why Career Webinars Are A Good Way to Learn

Career webinars are easily accessible. You can either attend the sessions live or you can listen to a recording after the event.

Webinars can be visual. Perhaps the attendees can see the webinar presenters on webcam or maybe the presenters are sharing a series of slides with the attendees’ screens.

Sometimes the webinars just rely on audio material and this in itself can be very powerful. A typical webinar does tend to be short, 45 to 90 minutes on average. This allows it to have a big impact on people by being concise and to the point.

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10 Steps to Making a Great Impression

Whether it’s a job interview or networking event, it's important to make and to leave a great impression. Think not only about what you say, but how you say it. Think also about what your body language conveys and what you do to follow up after the event. It's these tiny details that can make the difference.

When it comes to landing a new job or building long-term professional relationships, the line between failure and success is fine. The margins for error, therefore, are small. Being able to present yourself well will give you the edge over the other job seekers, career changers and networkers out there.

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Igniting Your Job Search

How keen are you to get a new job? If you have been trying to get a job in a crowded market for a while, you could do with a boost.

Searching for a job is tough. It challenges everyone and can leave us feeling frustrated, deflated and anxious. How can you get out of this rut?

This month, we are running a live and interactive webinar on Igniting Job Searches on the 21st March 6-7pm GMT. Join career experts Alison Finlay and Simon North to explore how to approach your job search with clarity and confidence. 

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Career Journey: From Account Management to Training Others

Graham Smy is a Partnership Manager in Employer Engagement at Cambridge Regional College. He started his career in account management in banking and then shifted into training roles once he realised that this is what he wanted to do. Here he shares his career journey with us.

6 Sources for Career Ideas

Often when we want to explore what other career opportunities there may be - we don't know where to start or where to look. We've compiled a few sources here for you to explore. Discovering new areas, new opportunities and scoping out what the possibilities are can be an exciting and worthwhile exercise.

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11 Top Tips on Personal Branding

Article by Simon North, Founder of Position Ignition, creator of the Career Ignition Club and co-author of 125 Personal Branding Tips.

With more career mobility, career change and competition for jobs and promotions than ever before, personal branding is becoming increasingly important. The rise of social media has also contributed to the idea that we must create a personal brand. Here are 11 pointers that we can all benefit from, by applying them to our personal brand, whether we are just starting to develop one or are looking to refresh and refocus our existing brand. Before you do, reflect on who you are and what it is that you wish to project. You have a voice, you want to amplify it, and you want to be confident, high in self-esteem and clear about what you want to say and do.

1. Remember your personal brand is the window of your identity.

 It throws light on you as a worker. Showing your identity at all times will help your personal brand to be consistent.

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